SEATTLE ENGRAVING CENTER HOW TO
Real Diamond Pros will know how to save almost 25%Ĭhoose the diamond you like better and see if you are a Pro! Blue Nile’s Market Reputationīlue Nile has an impeccable reputation. This means that Blue Nile diamonds are as competitively priced as can be and you have ample selection to find the perfect diamond. We cover the advantages of this business model thoroughly in this article. This allows them to offer an enormous inventory on razor thin margins. Instead of purchasing diamond inventory and reselling it on their site, Blue Nile lists diamonds virtually directly from the diamond manufacturer and wholesalers. Without this business model there would be no way for an online retailer to have a 1.6 million dollar round diamond in their inventory. It was an idea they thought up of at the start and has now become mainstream for online diamond jewelers. Blue Nile’s Revolutionary Business Modelīlue Nile’s business model (speaking now only of their engagement ring business which is overwhelmingly their primary source of revenue) is a fairly simple one. He contacted the owner, formed a partnership, and shopped around his idea to the venture capital circuit. He discovered a site online called internet and was intrigued. He felt that diamonds were essentially a commodity, and that all he needed to do was learn about this commodity and then shop for the best price. Vadon was shopping for an engagement ring and was fed up with his options. The History of Blue Nileī was founded in 1999 by Mark Vadon. The setting type/color will determine the minimum quality of diamond you’ll need. It’s best to begin your search on Blue Nile with a visit to their Recently Purchased Engagement Rings page to help you choose your setting. Yet the Blue Nile diamond was almost 30% less. Costco, known for their fantastic prices, should have had the cheaper option. We compared this to what was offered at Costco. For the same price, we could have gotten this stunning diamond that is 80% larger and put it in a similar setting for the same price with out sacrificing anything in the quality department.Īnother example is this gorgeous 3/4ct diamond from Blue Nile. For example, we purchased a half carat round diamond in a solitaire setting from Tiffany & Co. Compare a couple of their offerings to that of some major retailers. We’ll get into the details below, but Blue Nile offers fantastic quality at phenomenal value. Diamonds are more expensive than James Allen.Only about 60% of diamonds in inventory have images.High quality images on thousands of diamonds.Sufficiently large exclusive inventory of diamonds.
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